2026
The First Sight collection is a series of three contemporary, futuristic sneakers that were designed by Nike to solely serve as a fashion shoe, rather than their typical performance-first designs. I was approached to create a campaign that was bespoke and artistic while reflective of my current creative outlook, which resulted in a mixed-media, editorial style social campaign.
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2023-2025
Over the course of a two-year contract, leading fashion retailer H&M invested in a series of social media videos, stills, event attendance, and two dedicated trips to London and Los Angeles for an end-to-end, full-funnel campaign that read more like a digital metamorphisis of personal style than a traditional influencer partnership.
Collaborated with H&M’s internal team on a paid media strategy which set a record for best ROI performance of any influencer partnership at H&M, converting $3 million in direct pipeline.
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ballard.ashley.m@gmail.com
CV
Leading a two-pronged career, she has led creative social strategy for emerging and established brands, as well as for her own internet persona, Closet Vomit, which focuses on the collision of high fashion and her life in the city.
Ashley has 12 years’ experience in social media production, with 9 years’ experience producing content and consulting for brands and public figures.
She has been in Vogue, EE72, Paper Magazine, WWD, Refinery29, Vox, Philly Inquirer, and Huffpost, among others.
(Arizona State University)
Journalism and Mass Communication
2017
@closetvomit (self)
2024-present
Director of Social Media
BetterUp
2021-2024
Social Media Manager
Hims & Hers
2019-2021
Creative Director
Populum
2018-2019
Agency Relations
AI Tools
AP Style
CapCut
Copywriting
Creative Direction
End-to-End Content Production
Event Attendance
Fashion Literacy
Figma
Final Cut Pro
Influencer Marketing
On-Camera Talent
Paid Social Media
Photography
Social Listening Tools
Team Leadership
Video Production
Writing, Creative
Writing, Journalistic
2021-2024
BetterUp, a leader in career and wellness coaching known for having Prince Harry in their C-suite, approached me with a tall order for a B2B startup — they were looking to translate a complex product into a social media strategy that could foster organic audience growth and pique consumer interest.
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2019-2021
In the midst of their explosion as a beauty and wellness brand in the telehealth category, Hims & Hers already had an established brand voice and visual direction, but needed the support of a young person in social media to help translate the brand into a strategy that was on the pulse of culture at the time and could support their ongoing partnership with multihyphenate celebrity Jennifer Lopez.
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